Photopreneurs : The Entrepreneurs of Photography

What is Photography ?

  1. Photography is the art of capturing light with a camera, usually via a digital sensor or film, to create an image. With the right camera equipment, you can even photograph wavelengths of light invisible to the human eye, including UV, infrared, and radio.
  2. The art of seeing and observations.
  3. The technology of freezing the moment.
  4. It’s the way we can see the present, as a past in the future.
  5. Photography is a beautiful, interesting and new hobby invented.
  6. It is a way of presenting the present moment by the frozen moments of pasts.

“The instant of a photograph is eminently paradoxical. When we snap a photograph, like when we cut, our camera captures a tiny portion of time, placing it in a different dimension from that where human life leaves its record, in an infinite and frozen timeframe.”

“Photography is made in the presence of light, and this is the present. The figures of the present do not stand still; they have a restless substance, are characterized by changeability, and are constantly changing. They do have a substance, but at the same time they also have the weak characteristic of transformation.

The present is imbued with past and future.” Photographer says that there is nothing but the past and the future: it is the present, in fact, that does not exist.

However, according to our conventional understanding, photography is a means capable of freezing an instant in the flow of time, stopping the present forever.

Henri Cartier-Bresson conceptualized in his book, The decisive moment: “To take photographs means to recognize—simultaneously and within a fraction of a second—both the fact itself and the rigorous organization of the visually perceived forms that give it meaning.”

According to Roland Barthes’ more extreme reasoning, the immobilization of time manifests itself in photography in an excessive, monstrous way, in such a way as to make time “obstructed.” In this sense, the history of photography appears to be a struggle against time.

History of Photography

The first permanent photograph was captured in 1826 (some sources say 1827) by Joseph Nicéphore Niépce in France. It shows the roof of a building lit by the sun. You can see it reproduced below:

The First Photograph clicked.

Color photography started to become popular and accessible with the release of Eastman Kodak’s “Kodachrome” film in the 1930s.

Before that, almost all photos were monochromatic – although a handful of photographers, toeing the line between chemists and alchemists, had been using specialized techniques to capture color images for decades before. 

Joseph Nicéphore Niépce

  • Born: 7 March 1765, Chalon-sur-Saône, France
  • Died: 5 July 1833, Saint-Loup-de-Varennes, France
  • Nationality: French
  • Known for: Photography Invention: The first permanent photograph (“View from the Window at Le Gras,” shown earlier)
  • Where: France, 1826
  • Impact: Cameras had already existed for centuries before this, but they had one major flaw: You couldn’t record a photo with them! They simply projected light onto a separate surface – one which artists used to create realistic paintings, but not strictly photographs. Niépce solved this problem by coating a pewter plate with, essentially, asphalt, which grew harder when exposed to light. By washing the plate with lavender oil, he was able to fix the hardened substance permanently to the plate.
  • Quote: “The discovery I have made, and which I call Heliography, consists in reproducing spontaneously, by the action of light, with gradations of tints from black to white, the images received in the camera obscura.” Mic drop.

Louis Daguerre

  • Born: 18 November 1787,
  •  Cormeilles-en-Parisis, France
  • Died: 10 July 1851, 
  • Known for: Invention of the daguerreotype process
  • Invention: The Daguerreotype (first commercial photographic material)
  • Where: France, 1839
  • Impact: Daguerreotypes are images fixed directly to a heavily polished sheet of silver-plated copper. This invention is what really made photography a practical reality – although it was still just an expensive curiosity to many people at this point. The first time you see a daguerreotype in person, you may be surprised just how sharp it is.
  • Quote: “I have seized the light. I have arrested its flight.”

Dorothea Lange

  • Born: 26 May 1895, 
  • Died: 11 October 1965, 
  • Genre: Portrait photography
  • Where: United States, 1930s
  • Impact: One of the most prominent documentary photographers in history, and the photographer behind one of the most influential images of all time (shown below), is Dorothea Lange. If you’ve ever seen photos from the Great Depression, you’ve seen some of her work. Her photos shaped the field of documentary photography and showed the camera’s potential for telling powerful stories perhaps more than anyone else.
  • Quote: “The camera is an instrument that teaches people how to see without a camera.”

We’ve come a long way since then

Photography at Present

20 years ago, for photography, a plan had to be made a week ago, but due to the advancement of technology, today photography can be started with a click whenever you want. The Android cell phone has changed the photography entirely. Now we don’t need a separate photographer to click a photo, we can use Selfie or start timer for desired clicks.

Types of Photography

1. Portrait Photography

One of the most common photography styles, portrait photography, or portraiture, aims to capture the personality and mood of an individual or group. Images may be candid or posed, full body or close-ups. Either way, the subject’s face and eyes are typically in focus. Lighting and backdrop help to convey tone and emotion. Popular types of photography portraits include senior portraits, family portraits, engagement photos, and professional headshots. The best portrait photographers make clients feel completely comfortable, so that their expressions are natural and relaxed.

2. Photojournalism

Photojournalism is a way of telling the story of a newsworthy (perhaps even historic) event or scene through photographs. Photojournalism should be as objective and truthful as possible and capturing candid moments as they happen is more important than getting picture-perfect shots. Generally, photojournalists attend planned events with the hope of capturing unplanned, unscripted moments. Their work is routinely published in magazines and newspapers.

3. Fashion Photography

Fashion photography showcases and glamorizes fashion clothing, shoes, and accessories to make them more desirable to consumers. It is commonly published in magazines and online. People may choose this niche over different types of photography because of the opportunity to be highly creative in making photographs eye-catching and appealing. Fashion photographers take a lot of full body shots and work in an array of locations, from fashion shows to studios with full lighting setups to city streets and open fields. They utilize many of the same skills as portrait photographers and must practice good teamwork and communication when working with shoot stylists, creative directors, and models.

4. Sports Photography

By catching athletes, coaches, and even fans at the perfect moment, sports photographs can depict the passion, drama, and emotion that fuels sporting events. Sports photographers must aim and shoot quickly to keep up with the action around them, and it’s best practice to use a higher ISO to shoot at a faster shutter speed. Sports photographers also usually use long, heavy lenses for zooming in on the action. Interesting angles can help make your work stand out in this competitive genre.

5. Still Life Photography

Like it sounds, still life photography features inanimate objects—natural or manmade. Still life photography can be artistic or commercial. It is commonly used in stock photography as well as product advertising. (Think of the product images shown in catalogs, magazines, and billboards.) For still life photographers, object selection, arrangement, and lighting are key to getting a great shot.

6. Editorial Photography

Editorial photography is taken to illustrate a story or article, typically for a magazine or newspaper. The subject of editorial photography can vary widely and is entirely dependent on the topic of the text it accompanies. Generally, for editorial photography, you’ll want to get shots that work for a variety of layouts, including horizontal and vertical compositions. When working in editorial photography, you are likely to work closely with writers and art directors, and demonstrating good communication skills and professionalism will help you succeed.

7. Architectural Photography

Both the interior and exterior design of buildings and structures are the subject of architectural photography. From warehouses to city bridges to old country barns, this genre encompasses diverse structures. Often, the photograph showcases the structure’s most aesthetically pleasing parts, such as a particular beam or archway. Interesting materials and colors may also be emphasized. Lighting can be challenging in architectural photography and, for exteriors, photographers must know how to work with natural light. Gear such as a tilt-shift lens, a tripod, and a panorama head is often useful. Architectural photographs can be of value to designers, architects, leasing companies, and building investors.

How to Earn from Photography?

  1. Sell your photos as prints or artwork
  2. Sell your images as merchandise, keepsakes, or memorabilia
  3. Sell stock photos
  4. Sell your photos to magazines
  5. Go local: Take photos at local events and sell them
  6. Work with local businesses
  7. Work with bloggers
  8. Offer your skills and service
  9. Create a photo booth at events
  10. Be a second shooter or photographer’s assistant
  11. Offer photo editing and retouching service
  12. Sell photography materials

rather than having your huge collection hidden in your hard drive, it’s better to sell them as stock photos and generate an additional income for it. There are many websites you can use to sell your work as photos, among them are Shutterstock, Picxy, Dreamstime‘ iStockphoto500pxAlamyPhotoShelterEyeEm, and Fotolia etc.

  One thought on “Photopreneurs : The Entrepreneurs of Photography

  1. The Dark writer
    9 Apr 2021 at 2:39 pm


    Liked by 1 person

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